A structured business program for coaches who want an online practice that runs like a company.
BRFitScale™ trains personal trainers and nutritionists in client acquisition, professional positioning and consultative sales — through a defined curriculum, weekly live training and one-to-one strategy sessions. Delivered remotely, in English and Portuguese.
Free 30-minute call · Written scope and quote before you pay
Scheduled group sessions and Q&A with the team.
Modules, templates and step-by-step resources.
Private channel with response within 1 business day.
Exactly what you learn, module by module.
Every program follows the same core curriculum. Depth, session frequency and one-to-one time vary by program tier.
Define your specialty, the client you serve, and a professional service package with clear deliverables and terms.
Organic content systems and paid acquisition fundamentals: creative, targeting, budget control and measurement.
A documented consultation process: qualification, discovery call structure, objection handling and ethical closing.
Onboarding, client management, retention, contracts, invoicing and the tools to run the business day to day.
Clear service agreements, honest marketing, scope of practice and how to communicate results responsibly.
Standard operating procedures, hiring your first support role, and building capacity beyond your own hours.
Three levels of support.
Each program is a fixed term with a written scope. We recommend a tier during your consultation based on where your practice is today — never before understanding your situation.
Coaches starting their online practice
- Full core curriculum (6 modules)
- Weekly live group training
- Templates, scripts and checklists
- Private community access
- Email support, 1 business day
Coaches with clients ready to scale
- Everything in Foundations
- Bi-weekly 1-on-1 strategy sessions
- Offer, pricing and funnel review
- Paid acquisition setup guidance
- Direct message support with the team
Experienced coaches who want a custom scope
- Everything in Accelerator
- Weekly 1-on-1 sessions with the founder
- Hands-on build of your systems and SOPs
- Delegation and workload structure training
- Quarterly business review
Pricing is quoted individually because scope, term and one-to-one time differ per participant. You always receive the full price in writing before any payment is requested. No hidden fees.
Exactly what you receive, and when.
Every program is delivered online. Nothing is shipped. Session counts vary by tier and are confirmed in your written scope before you pay.
6 core modules, 28 lessons total, roughly 9 hours of instruction. Released weekly so you implement one module at a time.
One 90-minute live session per week on Zoom, hosted by the founder. Every session is recorded and posted within 24 hours.
45-minute private sessions scheduled directly with you. Accelerator includes 8 sessions; Private includes one per week for the full term.
Downloadable offer worksheets, pricing calculators, sales-call scripts, onboarding checklists and client agreement templates.
Email and community support answered within 1 business day, Monday to Friday. Billing questions answered within 2 business days.
Program materials remain available for 12 months from your start date, including all session recordings and any updates released in that period.
- Immediately after paymentConfirmation email with your receipt and written program scope.
- Within 1 business dayLogin details for the learning platform and the community.
- Within 3 business daysOnboarding call and your full session calendar for the term.
- Week 1Module 1 unlocks and you join your first live group session.
- Weeks 2–12/16One module and one live session per week until the program term ends.
Programs are enrolled and paid for by individuals in their own name, for their own personal professional development. We do not sell to companies and do not offer wholesale, resale or corporate accounts. Delivery begins immediately after payment — there are no pre-orders, waitlists or backorders.
A clear, four-step enrollment process.
Pick a time on our calendar for a free 30-minute consultation.
If we are a fit, you receive deliverables, term and total price in writing before any payment is requested.
Payment is processed securely by Stripe. Major cards accepted, with flexible options where available.
Access and your session schedule are sent within one business day. Your program starts that week.
How you pay, and how you are protected.
We quote each participant individually, but our terms are fixed and public. Read them before you talk to us.
Total price, deliverables and program term are confirmed in writing before checkout. Nothing is charged without your explicit approval.
All payments run through Stripe in USD. Major credit and debit cards are accepted, and installment or pay-over-time options may be offered at checkout where available.
Request a full refund within 14 days of purchase under the conditions in our Refund Policy. We reply to every request within 2 business days.
This site runs over HTTPS. Card details are handled entirely by Stripe — we never see or store them.
We turn people down. Often.
A program only works when the participant is the right fit. Here is who we accept — and who we don't.
- You are a certified personal trainer, nutritionist or coach
- You already work with clients, in person or online
- You want a documented business system, not motivation
- You can commit 5–8 hours per week to implementation
- You are looking for passive income or a quick win
- You have no professional qualification in fitness or nutrition
- You want us to run your business for you
- You expect guaranteed revenue — we never promise outcomes
A training company for fitness professionals who want to run a real business.
Most coaches are excellent at their craft and were never taught the business side of it: how to define an offer, how to find clients consistently, how to price professionally, and how to deliver at a standard clients want to renew.
BRFitScale™ exists to teach that. We serve fitness professionals worldwide, with particular focus on Brazilian coaches building practices in the United States — supporting them in both English and Portuguese, and helping them operate to US professional standards.
We are a training and education company. We are not a franchise, an investment, or a business opportunity, and we do not promise revenue outcomes.
A defined curriculum with the same standards for every participant.
Written scope, written pricing, and no income guarantees. Ever.
Live sessions and a real support channel throughout your program term.
Luis Grossi
NPC competitor · Online fitness business owner · Based in the United States
Luis moved from Brazil to the United States at 21 and worked in construction, rideshare, security and sales before becoming a certified personal trainer. For nearly three years he ran an in-person practice while reinvesting heavily in his own business education.
He rebuilt his practice around a documented acquisition and sales process and now runs it entirely online. BRFitScale™ teaches that same process, module by module, to other fitness professionals — with no claim that anyone will replicate his individual results.
Questions we answer every week.
Why don't you publish prices?+
Program length, session frequency and one-to-one time are set per participant, so a single list price would be misleading. During the free consultation we recommend a tier and send the full price, scope and payment terms in writing. You decide afterwards, with no pressure.
How do I pay?+
Payments are processed securely by Stripe in US dollars. We accept major credit and debit cards, and where available at checkout you may be offered an installment or pay-over-time option from Stripe's partners. We never handle or store your card details.
Can I get a refund?+
Yes. You can request a full refund within 14 days of purchase under the conditions described in our Refund Policy. Contact billing@brfitscale.com and we respond within 2 business days.
What exactly do I receive?+
Access to the six-module curriculum, scheduled live group training, templates and implementation resources, a private community, and — depending on the program — recurring one-to-one strategy sessions. Everything is listed in your written scope before purchase.
Do you guarantee I will make money?+
No. We do not make income guarantees and we do not accept participants who expect one. We teach a process; your results depend on your execution, market and effort. See our Earnings Disclaimer.
What language is the program delivered in?+
Sessions and support are available in both English and Portuguese. Written materials are provided in English, with Portuguese support available.
Do I need to already have clients?+
No, but you do need a professional qualification in fitness or nutrition and the ability to legally serve clients where you operate.
How do I contact support?+
Email hello@brfitscale.com for general questions, billing@brfitscale.com for payments and refunds. Support hours are Monday to Friday, 9:00 AM – 6:00 PM US Eastern Time.
Start with a conversation, not a checkout.
Book a free 30-minute call. If your practice is a fit, we send a written scope and quote. If it isn't, we'll tell you honestly.